This International Standard provides guidance in defining and implementing processes to monitor and measure customer satisfaction. This International Standard is intended for use by organizations regardless of type, size or product provided. The focus of this International Standard is on customers external to the organization.
Sisällysluettelo
Foreword
Introduction
1 Scope
2 Normative references
3 Terms and definitions
4 Concept and guiding principles
4.1 General
4.2 Concept of customer satisfaction
4.3 Guiding principles
5 Framework for monitoring and measuring customer satisfaction
6 Planning
6.1 Defining the purpose and objectives
6.2 Determining the scope and frequency
6.3 Determining implementation methods and responsibilities
6.4 Allocating resources
7 Operation
7.1 General
7.2 Identifying customer expectations
7.3 Gathering customer satisfaction data
7.4 Analysing customer satisfaction data
7.5 Communicating customer satisfaction information
7.6 Monitoring customer satisfaction
8 Maintenance and improvement
Annex A Conceptual model of customer satisfaction (normative)
Annex B Identification of customer expectations (normative)
Annex C Direct measurement of customer satisfaction (normative)
Annex D Analysis of customer satisfaction data (normative)
Annex E Using customer satisfaction information (normative)
Annex F Relationship between this International Standard, ISO 10001, ISO 10002 and ISO 10003 (informative)